NOTE: The West Michigan Shoreline Food Processing Initiative is launching a “hot topic” discussion theme to its Stakeholder Briefings entitled “Food for Thought.” The first topic will be discussed at the June 21 stakeholder briefing and focus on “Food Processing for Better Health.” Digital daily news letter FOOD DIVE (https://www.fooddive.com/) has a series of articles on this topic in their May 17 daily newsletter. The following is one of the articles.
FOOD DIVE
Megan Poinski, Author
Larger trends such as healthy eating, clean labels and non-GMO items give the segment a boost.
When Enjoy Life Foods was founded 17 years ago, their sweets and snack products which are all free of the United States top eight allergens were seen as niche items.
Today, Enjoy Life is completely mainstream. Consumers can find the Mondelez-ownedcompany’s cookies and bars in most regular stores. And it is certainly not alone in its segment. Several new and old CPG brands are jumping on the allergy-friendly foods train.
Today, everyone thinks we were a genius. We werent, Enjoy Lifes Chief Sales and Marketing Officer Joel Warady told Food Dive. We saw the statistics and we just kept pushing the category. …Were happy theres competition out there because for years, we were #1 in a category that didnt exist.
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